Magic of glass (and a little lesson in advertising)

Tablets and smart phones are getting fancier by the day. Amidst the rush to acquire the latest, it’s easy to forget the surface (glass) on which the drama of tech gets played. See this video and get blown away. It’s fantastic advertising, by the way. Expect tens of millions of views and engagement of a kind traditional advertising can never hope to deliver.

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About Rahul K

Founder/CEO of Morefish, an executive search, training and marketing consulting firm. Focus areas: digital marketing, marketing communications (advertising, branding, media, PR) and marketing.
This entry was posted in Advertising, Brand, Business, Innovation, Technology and tagged , , , , , , . Bookmark the permalink.

2 Responses to Magic of glass (and a little lesson in advertising)

  1. Anonymous says:

    Hi Rahul, Have been reading a lot of the stuff you write..very engaging! I was recently reminded of this fact, when I dropped my ipod and the screen cracked …but the miracle of glass! it still works and I am toying between replacing glass or buying the next gen one.

  2. sorry I didn’t log in before so you might get an anonymous comment.

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