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Category Archives: Advertising
A social outing gone wrong, an instructive experience
The message came out of the blue; a former colleague was in Dubai for a few days and keen to meet up, maybe even sample a bit of the city’s vibrant nightlife. My former colleague is a celebrated advertising creative … Continue reading
Posted in Advertising, Business, Humor
Tagged advertising, dubai, goal definition, leadership, project management
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Does great advertising require a great product?
Not necessarily. Great work can be done for any product. This TV commercial dramatizes a parity feature, but in an unforgettable and amusing way. Next time you find yourself doing a boring ad (or buying one if you are a … Continue reading
How a client decodes passion?
“Passion is very important in client handling,” explained my former client, who heads a large business and controls fairly substantial advertising budgets. Our discussion was centered on advertising and how senior clients form perceptions of an agency. ”Passion means at least … Continue reading
Posted in Advertising, Innovation
Tagged advertising, client handling, creativity, passion
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Why we got into advertising?
We got into advertising for two reasons, to produce great advertising and to meet beautiful fashion models. Clients and suits took care of the first aspiration. I do not know what ails them but somehow they conspire to snuff out … Continue reading
Welcome to advertising’s future: Nike’s “My time is now”
This extraordinary 3-minute commercial for Nike football provides a glimpse into the future of advertising. Through this interactive commercial, viewers can explore fascinating content via a series of hidden tunnels; one of these tunnels, for instance, leads to a workout … Continue reading
