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Category Archives: Brand
A new C-suite officer – the CEO
No, this is not about a new style of leadership; this CEO is Chief Experience Officer, and the job is about creating great brand experiences for customers so that they come back for more. Read all about it in this … Continue reading
Physic and branding can mix
Google’s marketing director for central and northern Europe, Dan Cobley, explains how his first passion (Physics) can drive his vocational passion (branding). An interesting talk, particularly if you some knowledge of science and marketing.
Where’s the news in Indian news channels?
Whenever I go to a well-known Indian news channel, I run into an ad. So I decided to do some research; between 7 pm and 10 pm, over the last fortnight or so, I logged into this channel (and its … Continue reading
“We do the strategic stuff,” explained the consultant
I was with a management consultant from one of the top-tier consulting outfits. His view was that good consultants tackled the most strategic issues in business and they did a really good job of it. It must be true because … Continue reading
Posted in Advertising, Brand, Humor, Innovation, Internet, Strategy
Tagged advertising, branding, consulting, digital, Strategy
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Bad news travels five times faster and further
I had a wonderful meal at a new Italian restaurant in my office building. I talked to my friends about this restaurant. I even did a blog post on it. That’s what word-of-mouth is all about. Do something good and … Continue reading
Posted in Brand, Business, Social media, Strategy
Tagged brand, Business, reputation management, social media, Strategy
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