Category Archives: Social media

“My Klout score is 63,” said the candidate

I had noticed it on the candidate’s cv, a Klout score of 63. I hastily pulled out the job description. No mention of a minimum Klout score there. When  I pointed this out to the candidate, he said most clients … Continue reading

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Posted in Dubai, Humor, Jobs, Social media | Tagged , , | Leave a comment

How media shapes our world?

Much is happening in the world. Turmoil in the aftermath of Arab spring, a potential breakup of the Euro, the prospect of a global economic recession, the slowdown of BRIC economies… we live in tumultuous times but how does media … Continue reading

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Facebook IPO: the headlines after the hype

The headlines after Facebook’s stock market debut make for interesting reading. Reuters captured the mood of the media with “Historic Facebook debut falls flat”. Bloomberg was in the same vein, “Facebook Fails Day-One Pop, Lags Behind Google”. LA Times was … Continue reading

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Bad news travels five times faster and further

I had a wonderful meal at a new Italian restaurant in my office building. I talked to my friends about this restaurant. I even did a blog post on it. That’s what word-of-mouth is all about. Do something good and … Continue reading

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Posted in Brand, Business, Social media, Strategy | Tagged , , , , | 1 Comment

Twitter can be a wonderful research tool

BCIT’s Center for Social Media Education has produced a concise but instructive video on using Twitter for research. The video (it’s 9 minutes long) begins with basics of AND/OR research with Google and then takes the same concepts to Twitter. … Continue reading

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