Tag Archives: consulting

“We do the strategic stuff,” explained the consultant

Posted on April 18, 2012 by

I was with a management consultant from one of the top-tier consulting outfits. His view was that good consultants tackled the most strategic issues in business and they did a really good job of it. It must be true because … Continue reading →

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Posted in Advertising, Brand, Humor, Innovation, Internet, Strategy | Tagged , , , , | Leave a comment

Engage with a brand? You gotta be kidding!

Posted on October 21, 2011 by

  People now spend more time on social media platforms than at Internet portals or other digital properties. The crossover happened sometime this year and portends a strange new world, not least in the area of marketing. A year ago … Continue reading →

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Posted in Brand, Strategy | Tagged , , , | Leave a comment