Tag Archives: digital

Welcome to advertising’s future: Nike’s “My time is now”

Posted on May 23, 2012 by

This extraordinary 3-minute commercial for Nike football provides a glimpse into the future of advertising. Through this interactive commercial, viewers can explore fascinating content via a series of hidden tunnels; one of these tunnels, for instance, leads to a workout … Continue reading →

Rate this:

Posted in Advertising, Innovation | Tagged , , , | 1 Comment

“We do the strategic stuff,” explained the consultant

Posted on April 18, 2012 by

I was with a management consultant from one of the top-tier consulting outfits. His view was that good consultants tackled the most strategic issues in business and they did a really good job of it. It must be true because … Continue reading →

Rate this:

Posted in Advertising, Brand, Humor, Innovation, Internet, Strategy | Tagged , , , , | Leave a comment

What ails advertising?

Posted on March 13, 2012 by

Three incidents in the last week have made me see in sharp relief the existential issue facing the advertising industry. The first incident began with a text message from an old friend, a designer who had set up a creative … Continue reading →

Rate this:

Posted in Advertising, Brand, Business, Innovation, Internet, Social media | Tagged , , , , | Leave a comment

More iPhones are sold every day than babies are born

Posted on March 8, 2012 by

On average day 371,000 babies are born. 7,000 more iPhones are also sold on an average day. Not at all surprising that Apple is the most valuable company in the world, and that its phone business is bigger than all … Continue reading →

Rate this:

Posted in Humor, Innovation, Internet, Social media, Technology | Tagged , , , | 3 Comments

How to make a splash in social media?

Posted on January 9, 2012 by

What can one pack into a 5-minute talk? Quite a lot if you happen to be Alexis Ohanian, who co-founded Reddit. In this engaging TED talk he explains how to use social media, through a real life case study. Learn … Continue reading →

Rate this:

Posted in Advertising, Brand, Business, Creativity, Social media, Strategy | Tagged , , , , | Leave a comment